Melbean Co.
Melbean Co.’s pre-launch campaign used creator-led lifestyle content to introduce the Melbourne-inspired coffee brand ahead of its Bahria Phase 7 opening. The campaign blended equestrian aesthetics, natural storytelling, and product integration to create distinctive social-first content.
Reported
1
Creators
50
Content pieces
410K
Views
5.8%
Engagement
Result
Opening-week reservations filled out within 48 hours.
Creators on this campaign